Tiger Beer launches ‘You Never Roar Alone’ campaign, emphasizing the importance of collective support in achieving individual dreams, based on evolving consumer sentiment. The repositioning aims to foster deeper connections with consumers in a crowded beer market, leveraging Tiger’s image of ambition and progress. The campaign is being rolled out in Southeast Asia before expanding globally, with digital engagement playing a key role in encouraging consumers to share their stories of collective progress.
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Women to Watch 2024: Ava Lee, Society | Analysis
Ava Lee, a seasoned advertising professional, has spearheaded the success of Society in Hong Kong since its inception in 2017, securing major clients like Pizza Hut and BMW and earning accolades like "The Best Newcomers" and "Integrated Agency of the Year." Through innovative media planning strategies and a focus on fostering a transparent and inclusive agency culture, Lee has driven sustained business growth and high levels of employee satisfaction, while also championing community engagement initiatives...
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