Women to Watch 2024: Elle Bullen, Bullfrog | Analysis

Elle Bullen, Partner and Executive Creative Director at Bullfrog Australia, faced cancer during her successful career in 2019 but made a comeback in 2022, leading her team to a 60% increase in new business wins and initiating projects to support women-owned start-ups and challenge toxic wellness misconceptions. Bullen’s part-time role at Bullfrog has promoted a more flexible and gender-balanced workplace, where 21% of the team works part-time, allowing more women to hold senior positions and advocate for work-life boundaries in the industry.

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