Women to Watch 2024: Alice Au, Wharf Hotels Management | Analysis

Alice Au, group director of digital marketing at Wharf Hotels in Hong Kong, is a seasoned professional with expertise in CRM and ecommerce. She has successfully launched 20 new websites, significantly increased performance marketing ROAS, and driven substantial revenue growth for Wharf Hotels’ properties. Au’s innovative approach includes integrating platforms like WeChat and Alipay into the group strategy, resulting in expanded market reach and higher engagement, showcasing her ability to identify opportunities and leverage emerging technologies effectively.

Full Article