Wind powers The Southerly’s launch campaign

Wind is powering the digital out-of-home campaign for The Southerly, a luxury whisky-infused manuka honey brand, with Lumo billboard sites curating to target audiences and integrating weather data to upweight ads when the wind blows from the south. Creative agencies Hello and Marx Design have collaborated to bring the brand to life, highlighting the product’s uniqueness and the country’s best offerings, as Lumo CEO Phil Clemas praises the innovative use of screens. The campaign, live across various platforms, showcases the team’s dedication and talent in launching The Southerly brand successfully.

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