Google and Meta have integrated AI features into their platforms without user consent, raising concerns about the implications for internet companies. These enhancements are designed to bolster a digital advertising economy by using AI to gather user data more effectively through conversational interfaces. OpenAI plans to monetize ChatGPT with targeted ads, while Google subtly incorporates user interactions for ad purposes. The shift away from traditional tracking methods has led to increased engagement with AI-powered search tools, benefiting advertisers.
