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Entrepreneur contributors stress the importance of investing in employees and the local community during the busy holiday season to strengthen businesses. By prioritizing workplace culture, offering professional development opportunities, and engaging with the community through donations, sponsorships, and partnerships with other local businesses, business owners can create a positive impact, boost customer loyalty, and set their businesses up for success in the new year. Giving back is seen as a mutually beneficial strategy that enhances brand reputation, increases customer loyalty, and fosters both internal and external growth for long-term success.
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