Why the education sector needs a lesson in ad fraud

The education sector faces intense competition, with institutions spending billions on student acquisition. With a high customer acquisition cost of US$2000 per student, digital advertising investments are vulnerable to fraud, expected to cost US$100 billion by 2023. Marketers struggle to meet enrollment targets amidst declining numbers and fierce competition, with costly CPC rates and fraudulent clicks eating into budgets and limiting reach to new candidates.

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