So THAT's Why The Apprentice Contestants Make Such, Er, Interesting Choices

The cast of The Apprentice 2025BBC has been known for making interesting decisions, such as asking if the French like their children or losing the jeans they were supposed to promote. Behind the scenes, contestants are woken up at 4am with disorienting wake-up calls, leading to sleep deprivation and tired decision-making. Former contestants have revealed the effects of sleep deprivation on reality TV shows, with one saying that arguments on the show may not have happened if contestants had been well-rested.

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