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Warner Bros. Pictures is a major player in the film industry, with horror movies being a highly profitable genre, generating close to a billion dollars in box office sales. The success of horror films can be attributed to their low production costs, as seen in the use of found footage and minimal budgets by companies like Blumhouse. Horror movies also benefit from dedicated fans who prefer to experience the scares in theaters, leading to a reliance on strong marketing and opening weekend performance for profitability.
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