Why agritech startups will call for the next e-commerce revolution

The food and agribusiness industry, valued at US$5 trillion globally in 2015, is expected to grow significantly due to the increasing population and demand for food worldwide. Innovation through technology and digitalization is seen as crucial to addressing challenges in the industry, with a focus on traceability, transparency, and access to information. Startups in emerging markets are disrupting the industry with digital platforms, while multinational companies like Cargill and Bayer are also investing in e-commerce and marketplace platforms to enhance their operations.

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