What’s in, what’s out: Marketing trends you need to know in 2025 | Analysis

In the realm of marketing, experts are able to make educated predictions for 2025 based on years of experience, research, and AI tools. Conversational AI is expected to take center stage, with Sinch predicting an 80% adoption rate by enterprises, enabling interactive messaging and conversational commerce within apps. Additionally, a shift towards less noise and more loyalty is anticipated, with a focus on creating intimate experiences for customers through community bonding trips and fostering fan-based connections.

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