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Media inflation in Asia Pacific is expected to rise in 2025 and accelerate in 2026, reflecting a global trend of increasing media costs, as per the WFA Outlook report. Countries like India, China, and Japan are projected to experience significant cost increases, with India leading at 9% inflation in 2025. Factors such as demand for premium inventory and the growth of digital media consumption are driving this trend, emphasizing the need for brands to adopt agile media planning strategies.
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WFA: APAC media inflation set to soar in 2025, 2026 | News
.jpg&h=630&w=1200&q=75&v=20170226&c=1&w=1200&resize=1200,630&ssl=1 "WFA: APAC media inflation set to soar in 2025, 2026 | News")
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