Warning issued to Black Friday shoppers over ‘sneaky pricing tactics’

Your donation to The Independent helps support their on-the-ground reporting on critical issues like reproductive rights, climate change, and Big Tech, ensuring the facts are separated from messaging. A new study by Which? reveals that nine out of ten Black Friday deals are not as discounted as they seem, with retailers like Boots and John Lewis accused of misleading pricing tactics. Consumers are advised to compare prices and use price tracking tools to ensure they are getting genuine deals during the sales period.

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