Victoria’s Secret’s comeback fashion show portrays ‘tokenistic’ brand identity | News

In the early 2000s, Victoria’s Secret fashion shows exuded opulence and exclusivity, but faced backlash for outdated ideals and controversies involving inappropriate conduct and connections to Jeffrey Epstein. After a six-year hiatus, the brand made a comeback in 2024 with a more diverse show, featuring transgender models and shoppable lingerie, but was criticized for tokenistic efforts and lack of authenticity. Facing declining sales and competition from brands like Savage X Fenty, Aerie, and Skims, Victoria’s Secret struggles with a lack of clear brand identity and authenticity, needing to focus on deeper self-awareness and meaningful marketing strategies to regain consumer trust and relevance.

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