Super Rugby: Winning the battle for the Kiwi broadcast audience

Super Rugby has emerged as the dominant football code in 2025, surpassing the NRL and A-League in media value, with Super Rugby Pacific experiencing a 12% increase in viewership after three rounds. Sky TV and New Zealand Rugby have reported ongoing growth in audience numbers, with Australia seeing a 30% rise in viewership after eight rounds. These impressive statistics have reinvigorated broadcast negotiations and solidified Super Rugby as a highly sought-after entertainment property.

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