This Valentine’s Day, consumers are expected to spend an average of $200 on gifts, a record high influenced by rising prices due to inflation and tariffs. Chocolate prices have surged over 70% since 2021, while cut flowers and jewelry have also seen significant cost increases. Experts suggest waiting until after Valentine’s Day to buy gifts for potential savings, as prices often drop by 50%. Despite the higher costs, shoppers are projected to spend $7 billion on jewelry alone, reflecting ongoing demand for romantic gifts.
