UK gym targets adults with kidulting trend to make fitness enjoyable

David Lloyd gym in the U.K. has introduced “kidulting” fitness classes, designed to make exercise feel more like play. Participants engage in nostalgic games from childhood, such as “stuck in the mud” and parachute activities, fostering a fun atmosphere that encourages physical activity. Trainers emphasize the importance of enjoyment in exercise, as research shows that playful activities can improve cognitive function and memory as people age.

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