UFC’s main card on July 11, featuring Conor McGregor and Max Holloway, drew an average of 6.5 million viewers on Paramount+ across the U.S. and Latin America. The telecast peaked at 8.3 million concurrent streams, marking it as the most-watched exclusive live event on the platform, surpassed only by Super Bowl LVIII. Overall, UFC 329 attracted nearly 16 million viewers, with approximately 14.3 million from the U.S. The event, which included a long-awaited rematch between McGregor and Holloway, also showcased a lightweight bout between Benoit Saint Denis and Paddy Pimblett.
Why It Matters
This significant viewership underscores the growing popularity of UFC events, particularly when high-profile fighters like McGregor are involved. The substantial audience engagement illustrates the commercial viability of mixed martial arts on digital platforms, reflecting a shift in how sports are consumed in the streaming era. Historical data indicates that major events featuring McGregor consistently perform well, contributing to the overall rise of UFC as a leading sports entertainment brand. The success of UFC 329 may influence future event scheduling and promotional strategies within the organization.
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