DB Breweries is bringing back Tui’s ‘Yeah right’ billboards after almost a decade, with new lines appearing nationwide this weekend. The revival aims to inject fun back into beer brand marketing by moving away from a traditional approach and embracing irreverence, pushing boundaries in the face of cancel culture. Tui’s Fraser… will be at the forefront of this bold marketing strategy.
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The Weekend: The phrase of the year is ‘gingle malt’
Madeleine Chapman reflects on the year, finding the perfect encapsulation in the discovery of "gingle malt" at The Warehouse, a poorly executed and overpriced festive decoration that embodies the chaos of 2024. Meanwhile, senior writer Alex Casey delves into the world of Aotearoa cinema and successful child actors in her latest features, discussing local reporting and the magic of movies on Behind the Story. Readers engage with diverse perspectives on the year, from humorous anecdotes...
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