Transparency, sustainability and authenticity: Angelina Ashcroft’s year in review

StopPress interviews various industry professionals about their experiences in 2024 and predictions for 2025, including ecostore’s Head of Marketing, Angelina Ashcroft. Changes in consumer demand for transparency and sustainability have impacted marketing strategies, with a focus on authenticity and measurable impact. Ashcroft finds inspiration in her team and is motivated by the positive impact of their work, looking forward to expanding into new markets and enhancing sustainability efforts in 2025. She highlights regenerative branding as a key trend and calls for standardized sustainability metrics to drive industry improvement.

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