TikTok has introduced a new ad solution called TikTok Search Ads Campaign, allowing brands to target users on the search results page with keyword targeting, bidding capabilities, and creative planning. This enables brands to organically appear in users’ feeds when they search for a query, ensuring they reach relevant audiences for increased engagement. This new feature provides advanced tools for brands to enhance their advertising efforts on the popular short-form video platform and social media giant.
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US regulator asks Omnicom and IPG for information ahead of vote on acquisition deal | News
The US Federal Trade Commission has requested information from Omnicom and Interpublic regarding their proposed acquisition ahead of a shareholder vote next week, with Omnicom stating it is a standard part of the regulatory process. Both companies are engaging with the FTC and expect the transaction to close in the second half of 2025, with shareholders set to vote on the deal, which values IPG at about $13.3 billion, on Tuesday. Full Article
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