TikTok has introduced a new ad solution called TikTok Search Ads Campaign, allowing brands to target users on the search results page with keyword targeting, bidding capabilities, and creative planning. This enables brands to organically appear in users’ feeds when they search for a query, ensuring they reach relevant audiences for increased engagement. This new feature provides advanced tools for brands to enhance their advertising efforts on the popular short-form video platform and social media giant.
Full Article
UK overtures to China worry Hongkongers | Letter
A pragmatic China policy should consider the experiences of the diaspora, argues Sum Kung, a Hongkonger with a British national (overseas) passport living in Britain. The editorial on the UK's evolving stance toward China resonated deeply, as many who left Hong Kong after the national security law faced immediate and existential threats from the regime. Their migration was not merely for better opportunities but a necessary escape from a city where freedoms were swiftly eroding....
Read more
