The Oklahoma City Thunder have unveiled their broadcast plans for the 2026-27 NBA season, introducing the ‘Thunder+’ streaming service as part of their new Thunder Gameday Network. This service will allow fans in Oklahoma, Kansas, Arkansas, Missouri, and Nebraska to watch 67 regular-season games that are not part of national broadcasts. Thunder+ is priced at $19.99 per month, with a special season subscription rate of $99.99 available for sign-ups between September 8 and September 30. The service will include full game replays and recaps throughout the season. Additionally, Griffin Media will produce a 30-minute pregame show before each game, featuring local broadcasters alongside the Thunder’s commentary team, which includes Chris Fisher, Michael Cage, and others.
Why It Matters
This announcement is significant as it marks a new direction for the Thunder’s broadcasting strategy following the closure of FanDuel Sports Network, which had previously impacted their game accessibility. The introduction of Thunder+ reflects a growing trend in sports broadcasting where teams leverage direct-to-consumer streaming services to reach fans more effectively. This shift allows teams to maintain control over their media rights and cater to a regional audience, which is becoming increasingly important in a changing media landscape. The Thunder’s engagement with their fanbase through this new platform highlights the ongoing evolution of sports viewership in the digital age.
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