Koti and Haven Garza are 7-year-old twins with half a mouthful of baby teeth who are already sharing their skin care routines and fit checks to 4.8 million followers on TikTok. Despite struggling to pronounce the word “influencer,” they have become internet sensations.
The twins first gained viral fame in 2020 after their mother, Adrea Garza, participated in a trending TikTok challenge with one of the girls. Since then, they have amassed millions of views and have become part of a new wave of Gen Alpha influencers.
The rise of child influencers has led to the creation of apps like Zigazoo, which features over 700 “kid talent” influencers who create challenges for other kids to participate in. This market has grown significantly in recent years, attracting attention from brands and policymakers.
While child influencers are becoming more common, there is growing concern about the impact of their online presence on their privacy and well-being. Some states have already passed legislation to protect child influencers and ensure they receive a percentage of earnings from their content.
Adrea Garza, the mom behind the “Garza Crew” accounts, emphasizes the importance of protecting her children’s privacy and earnings. She has implemented measures to shield them from harmful comments and ensure their financial security for the future.
Ultimately, Garza believes that all parents are trying to make the best decisions for their children, and she hopes that her kids will always have the choice to step away from social media if they ever decide it’s not right for them.
