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Zeekr, a Chinese electric car company, is offering advanced driver-assistance capabilities for free to local customers, allowing nearly autonomous driving from one pre-set destination to another with regulatory approval. This move comes as competition intensifies, with Tesla also offering its Full Self Driving system for free in China until April 16. Zeekr’s CEO Andy An stated that the company needs to invest in closing the gap on driver assistance to become a top player in the market, emphasizing the importance of offering these capabilities at no cost to customers.
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