Tesco reveals surprising vegetable surging in demand

Tesco has seen a 200% increase in customer demand for out-of-season forced rhubarb, leading to a surge in rhubarb-flavoured products. Forced rhubarb, known for its tenderness and sweetness, is only available from January to March, while field-grown rhubarb is available from April to October. Supplier Place UK has reported a 170% increase in forced rhubarb demand, with Tesco offering nearly 40 rhubarb-infused products including spirits, pies, sweets, and hot cross buns.

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