Summary
Chinese retailer Temu has adjusted its strategy in response to U.S. tariffs following President Donald Trump’s executive order terminating the de minimis rule, which previously allowed goods valued at $800 or less to enter the U.S. tariff-free. The order also imposes a more than 100% increase in tariffs on Chinese goods, affecting companies like Shein. This shift marks a significant change in the trade landscape for Chinese retailers navigating the evolving tariff environment.
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