TBWANZ Group launches ANZ’s sponsorship of Auckland FC

TBWA\NZ Group launched ANZ’s sponsorship of Auckland FC with a new platform and integrated creative activation that rewarded fans supporting the team from ‘Day 1’ under the ‘Auckland Forever’ platform. ANZ gave away over 200 limited edition Auckland FC ‘Day 1’ jerseys through a city-wide activation, generating excitement and goodwill. The campaign successfully engaged fans and showcased ANZ’s commitment to the club and the city, with plans to continue the momentum at the upcoming Kiwi Classico match on December 7.

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