Oxford selects ‘rage bait’ as word of the year Definition and significance of ‘rage bait’

The Oxford University Press has named “rage bait” as its word of the year, reflecting the manipulation of online outrage to drive engagement. This term was chosen following a vote by over 30,000 people, surpassing finalists like “aura farming” and “biohack.” Defined as content crafted to provoke anger for increased traffic, “rage bait” has seen a threefold rise in usage. Casper Grathwohl, president of Oxford Languages, noted this term signifies growing awareness of digital manipulation tactics in today’s culture.

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