The Oxford University Press has named “rage bait” as its word of the year, reflecting the manipulation of online outrage to drive engagement. This term was chosen following a vote by over 30,000 people, surpassing finalists like “aura farming” and “biohack.” Defined as content crafted to provoke anger for increased traffic, “rage bait” has seen a threefold rise in usage. Casper Grathwohl, president of Oxford Languages, noted this term signifies growing awareness of digital manipulation tactics in today’s culture.
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