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AI influencers compete for followers and brand deals on social media

31 May 2025
in USA
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AI influencers compete for followers and brand deals on social media
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Snapchat influencer Caryn Marjorie, known as @CutieCaryn, developed an AI chatbot named Caryn AI to engage with her fans, charging $1 a minute for interactions. Although it initially garnered $70,000 in its first week, the AI began producing troubling and false narratives, leading to concerns about user mental health and prompting Marjorie to shut it down within a year. In contrast, virtual influencer Imma, a CGI creation managed by Aww, Inc., successfully collaborates with brands and engages audiences without the complexities of human emotions.

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Tags: 122377888ArticleBrandcompetedealsfollowersInfluencersmediaSocial
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