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Starbucks is reassessing its approach to innovation, recently deciding to halt the deployment of its Siren automated systems in favor of hiring more baristas to enhance customer interactions. CEO Brian Niccol indicated that this shift aims to improve sales and customer experiences as the company faces slowing growth and competition. Starting in May, Starbucks will expand its “Green Apron service model,” focusing on staffing and personal customer touches while continuing to test a new algorithm to reduce wait times in stores and drive-thrus.
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