Sportswear CEO offers £3 billion company for proof of flat Earth

A Columbia Sportswear CEO, Tim Boyle, has challenged flat Earthers to prove the Earth is flat, offering control of the £3 billion company as a prize. In a humorous ad, he invites them to document evidence of an “edge” to the Earth and claims there are no catches—though a legal team member hints at some paperwork. Boyle encourages participants to wear Columbia gear for their hypothetical journey to the edge, emphasizing the company’s lighthearted approach to the debate on Earth’s shape.

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