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Home Entertainment

Spider-Man: Brand New Day Marketing Hints at Grey Hulk’s MCU Debut

22 June 2026
in Entertainment
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One of the key highlights of Spider-Man: Brand New Day is the return of the Hulk, specifically the Savage Hulk, who is set to create chaos in New York City. A recent trailer revealed an intense confrontation between Spider-Man and the Hulk, but fans have uncovered an intriguing detail that may hint at a significant twist. Observations shared on social media indicate that while the trailer depicts the Hulk in his traditional green form, a GIF on Sony’s new Spidey Tracker website shows the character in grey. This discrepancy suggests the potential introduction of Grey Hulk, marking his first appearance in the Marvel Cinematic Universe. Comic fans recognize the Grey Hulk, originally the Hulk’s first form, as a distinct persona known as Joe Fixit, who has a more cunning and tough demeanor. The film’s narrative may intertwine with elements involving mutated DNA and the mysterious character portrayed by Sadie Sink, leading to speculation about the implications of these transformations.

Why It Matters

The introduction of Grey Hulk in Spider-Man: Brand New Day could represent a significant expansion of the Hulk character within the Marvel Cinematic Universe. Historically, the Hulk has undergone various transformations and adaptations since his first comic book appearance in 1962. The grey version, which later evolved into Joe Fixit, offers rich narrative possibilities that could deepen the storytelling, especially given the film’s focus on street-level crime and characters. Furthermore, the use of marketing strategies that conceal major plot points, as seen in previous Marvel films, highlights the ongoing effort to maintain audience engagement and surprise, making the release of Brand New Day a highly anticipated event for fans.

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Tags: BrandDayDebutGreyhintsHulksMarketingMCUSpiderMan
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