Last year was a transformative period for e.l.f. Beauty (NYSE: ELF), as the company managed to gain market share despite experiencing a slowdown in revenue growth due to industry challenges and tariff pressures. The acquisition of the prestige skincare brand Rhode positions e.l.f. for future growth. Although the stock has declined by approximately 40% from its peak, its long-term outlook remains positive, making it an attractive buy on this dip.
