Sour Patch Kids, after teasing name change, proclaim their taste is 'forever'

Sour Patch Kids announced a rebranding as “Just Patch Kids,” dropping the “sour” from their name to reflect a new non-sour identity, sparking mixed reactions on social media. Despite speculation of an April Fool’s Day prank, the candy confirmed its commitment to being sour with a post that read “SOUR FOREVER!!!!!” Mondelez International, the candy’s owner, did not respond to inquiries about the rebranding.

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