Sky has launched digital advertising on Sky Sport Now following the success of Subscription Video on Demand advertising on Neon earlier this year. With 51.3 million annual streams and content across 35 sporting codes, Sky Sport Now offers advertisers data-driven targeting and optimized campaigns in a premium environment. Lauren Quaintance, Sky’s Chief Media and Data Officer, highlights the platform’s ability to deliver engaged live sport audiences and high active ad attention, while Ben Gibb, Sky’s Head of Sales, notes the strong interest from clients and agencies in this new advertising opportunity.
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