Sky has launched digital advertising on Sky Sport Now following the success of Subscription Video on Demand advertising on Neon earlier this year. With 51.3 million annual streams and content across 35 sporting codes, Sky Sport Now offers advertisers data-driven targeting and optimized campaigns in a premium environment. Lauren Quaintance, Sky’s Chief Media and Data Officer, highlights the platform’s ability to deliver engaged live sport audiences and high active ad attention, while Ben Gibb, Sky’s Head of Sales, notes the strong interest from clients and agencies in this new advertising opportunity.
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Trump’s memecoin drops in value, and critics aren’t surprised
In the world of cryptocurrency, memecoins, also known as 'shitcoins,' are tokens without true value created for quick profits. Examples include $Trump and $Melania, which have seen significant drops in value. Memecoins are based on internet memes, such as Dogecoin, originally created as a joke but now a thriving currency. Despite this, Kōura Wealth founder Rupert Carlyon warns against investing in memecoins due to their volatility and susceptibility to scams. He advocates for caution, research,...
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