How the skincare industry makes billions marketing products to tweens, including some that could harm young skin

In a TikTok video, 17-year-old Symonne Harrison showcases a collection of Drunk Elephant skincare products worth over $700, highlighting the brand’s popular “skincare smoothies.” However, many promoted products, including those with potentially harmful anti-aging ingredients, are unsuitable for children under 12, raising concerns among dermatologists. With households with young children spending $2.4 billion on skincare in 2023, California lawmakers are reconsidering a bill to restrict the sale of certain cosmetics to minors, while influencer marketing remains largely unregulated despite the FTC’s guidelines on disclosure.

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