Singapore Tourism Board launches global campaign to position city as a culinary capital | News

The Singapore Tourism Board has launched a ‘Made in Singapore’ global campaign to promote the city as a food haven, with a focus on showcasing its diverse culinary offerings through collaborations with content creators from key markets. The campaign includes a 30-second song titled ‘What Do I Eat First?’ and aims to drive awareness of Singapore’s F&B scene, leveraging social media platforms to reach a global audience. Building on the success of previous campaigns, STB invites foodies worldwide to participate by sharing their favorite Singaporean culinary experiences on social media, with the potential to be featured on STB’s global platforms.

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