SAG-AFTRA Criticizes Seedance 2.0 Over AI Celebrity Video

A viral AI-generated fight video featuring Tom Cruise and Brad Pitt has sparked significant controversy, prompting SAG-AFTRA to condemn the Seedance 2.0 model by ByteDance for unauthorized use of actors’ likenesses. The union emphasized issues of consent and compensation, stating that such technology undermines performers’ livelihoods. Disney has also issued a cease and desist to ByteDance, accusing it of infringing on its intellectual property. As AI technology advances, the entertainment industry grapples with its implications on creative rights.

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