British luxury carmaker Rolls-Royce says super rich fueling a demand boom for bespoke models

Rolls-Royce Motor Cars is investing over £300 million to expand its global headquarters, meeting the growing demand for personalized models. The investment at its Goodwood manufacturing facility in England will create space for bespoke and Coachbuild projects, allowing clients to design “entirely original motor cars.” This move, the largest capital injection since the plant opened, reflects the luxury carmaker’s response to increased demand for intricate and customized vehicles from its ultra-wealthy clientele.

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