China’s Celebrations for the Year of the Horse

Officials are extending the holiday in hopes of stimulating consumption during a challenging economic period, with many feeling the effects of unemployment. The somber mood is illustrated by a viral “crying horse” plush toy, while the Year of the Fire Horse symbolizes potential intensity and momentum, urging focus and balance. Companies like Tencent and Alibaba are engaging in competitive promotions ahead of the festival, showcasing new AI models. Despite economic concerns, there is optimism for better prospects in 2026, driven by emerging industries and personal effort.