Gold prices surged to a record high of $3,237.98 per ounce by April 11, 2025, amid US-China trade tensions and a weakening dollar, significantly affecting the jewellery and bullion markets. The UK jewellery sector is projected to grow to $7.76 billion by 2030, driven by a consumer shift towards sustainable, ethically sourced gold pieces, while bullion dealers enhance product offerings to meet rising demand. Despite challenges like gold shortages in London due to tariff concerns, retailers adapting to market dynamics are likely to thrive as demand for gold remains strong.