Revealed: The ‘adultery capital’ of the UK as ‘curious’ couples explore infidelity – and they might have been inspired by hit Disney+ show Rivals

According to the Infidelity Index data from IllicitEncounters.com, Cheltenham has been named the UK’s ‘new adultery capital’, with 6.98% of the town’s population reportedly having affairs. The release of Jilly Cooper’s TV adaptation on Disney + has led to a 47% increase in sign-ups for the site in the Cotswolds, known as ‘the Rivals effect’. However, Swindon has been labeled the UK’s ‘most faithful town’, with only 0.35% reportedly cheating, indicating a national rise in infidelity by 8% since the start of the year.

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