What You Need to Know
• Hershey’s Reese’s Halloween pumpkins will return to stores this month without any shape changes.
• Katie DeCapria, senior brand manager for Halloween at Hershey, stated that the pumpkin shape remains unchanged.
• A lawsuit alleging deceptive advertising regarding the candy’s appearance was dismissed by a judge in September 2025.
Hershey’s senior brand manager for Halloween, Katie DeCapria, announced that the company’s Reese’s Halloween pumpkins will be back on store shelves this month, maintaining their original smooth, oval shape. This follows a legal victory for Hershey, as a judge dismissed a lawsuit in September 2025 that claimed the candy’s advertising was misleading due to the absence of smiling pumpkin designs on the actual product. DeCapria emphasized the importance of the pumpkin shape, calling it a cornerstone of the brand’s Halloween portfolio. Hershey is also launching 20 Halloween-themed products this week, marking its largest Halloween rollout to date.
Why It Matters
This story highlights Hershey’s ongoing commitment to its Halloween product lineup, particularly the Reese’s brand, which is a significant part of its portfolio. The dismissal of the lawsuit underscores the legal challenges companies face regarding advertising practices and consumer expectations. With the increasing popularity of Halloween celebrations, which now extend to summer-themed events, Hershey’s strategic decisions in product offerings reflect changing consumer behaviors and preferences in the candy market.
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