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Home World Asia Pacific

Puma’s new boss takes helm trailing Adidas and a recovering Nike

3 August 2025
in Asia Pacific
0
Puma’s new boss takes helm trailing Adidas and a recovering Nike
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Puma’s leadership has aimed to elevate the brand’s image for over two years, focusing on making its sneakers and apparel more aspirational. However, new CEO Arthur Hoeld has indicated that the brand is now perceived as cheap, suggesting a disconnect between the company’s goals and public perception.

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Tags: AdidasbossFashionhelmNikePumaPumasrecoveringsportsweartakesTrailing
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