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Substack has enhanced its partnership with Polymarket, enabling creators to share and discuss prediction market data directly on the platform, while compensating select creators like Matt Yglesias through a pilot sponsorship program. This trend follows recent integrations of prediction market data by major outlets like Dow Jones and CNN, raising concerns about the confusion between news and prediction markets. The distinction between actual news and pseudo-events has blurred, with the latter often dominating media coverage, particularly in politics. Critics argue that prediction markets should not be conflated with journalism, as true news reflects past events rather than future predictions.

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