Blue Square Alliance Launches Antisemitism Ad for Super Bowl

New England Patriots owner Robert Kraft’s Blue Square Alliance Against Hate has launched a Super Bowl ad called “Sticky Note,” aiming to combat antisemitism and hate. The ad depicts a Jewish student bullied at school, with a peer covering a hateful note with a blue square symbolizing unity. Kraft emphasizes the importance of standing up against hate, as recent surveys reveal a concerning lack of awareness regarding antisemitism. The campaign, backed by a $15 million ad buy, will reach millions through various media channels.

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