Panasonic is transferring its TV manufacturing, marketing, and sales to Shenzhen-based Skyworth, marking its exit from in-house TV production. Under the agreement, Skyworth will handle regional operations while Panasonic maintains quality assurance for premium OLED models. The collaboration aims to capture a double-digit market share in the US and Europe. This move reflects a broader trend, as other Japanese brands like Sharp and Sony have also exited TV production.
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