Paige Bueckers becomes first NIL athlete to launch Nike player edition sneaker

UConn star Paige Bueckers continues to make history as the first NIL athlete to design and release a player edition sneaker with Nike, featuring personal details like area codes and inspirational messages. Bueckers also signed an NIL deal with the Unrivaled 3×3 league, becoming the first NCAA athlete to receive ownership equity. With her future in the WNBA uncertain, Bueckers is set to play her final college season before potentially declaring for the draft and joining a group of women’s basketball players with Nike player-exclusive sneakers.

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